With the relaunch of the DocMorris online shop, we enable users to order their desired medication quickly and easily across all devices.


     Go to live version

Project goal and focus

A special focus of the shop relaunch was to keep the large range of products clearly arranged and enable users to navigate quickly to the desired product.
The conversion rate should also be increased and a modern user experience ensured.

Information architecture

User experience

Conversion Rate Optimisation

Lead Concepter / Experience Designer

Information architecture

Overview of exemplary screens

Start page

Product category overview

Product detail page

Different entries for different navigation types

The main navigation provides both an overview and an introduction to the different subject areas of the shop.
Products can be found by page navigation and search.

Shopping without detours

On the start page, the product specifications can be changed via a „Quick Shop Layer“ and the product can be placed in the shopping cart instantly.

Not just listing products, but making them comparable

The product category pages show special offers at the top position. For optimum comparability of the individual listed products, their USPs are listed linearly. Products can be placed directly into the shopping cart in the list view.

Giving extensive product information without loosing clarity

The product page provides information about the core data of the respective drug, as well as the possibility to select the package size and number.

Getting direct consultation

Users can consult live via video chat on suitable medications.

Further projects