The Saxony Economic Development Agency strengthens the image of the region by promoting Saxony as a business location and advising potential investors. In addition, local companies are supported in their export efforts and in the initiation of cooperations.

We were commissioned to design a new website for the WFS, which combines the information from the websites "www.wfs.sachsen.de" and "www.invest-in-saxony.net" and serves as a central interface to the target groups of WFS.

The focus of the new website for WFS was to guarantee a target group and topic spanning online communication. A uniform image of the overall appearance according to the specifications of the existing CD should be established Furthermore an optimal, cross-device user experience was supposed to be created.

Online Marketing & Communications

User experience

Visual design

Position
Lead Concepter / UX Designer

Activities
Development communications strategy and editorial formats
Information architecture
Wireframing
Pitch presentation

Overview of exemplary screens

Start page

Entry page „Industries“

Article page

Finding the right information by topic or target group

In order to address the target groups of the Saxony Economic Development Agency, potential investors and local companies, four main topics were defined:

  • Location Saxony
  • Industries and companies from Saxony
  • Profile and regional contribution of the WFS
  • Services of the WFS

These topics are offered on the one hand by the main navigation and on the other hand by a meta navigation oriented to the target groups.

Being up to date about current news and events

Current press releases, a twitter widget and an event calendar present directly the latest information about the WFS.

Getting introduced to saxonys businesses and innovations

Businesses and innovations are introduced with editorial formats „Projects and businesses of the week“.

Finding the right contact

A two-stage filter allows the user to select suitable contacts.

Aggregating the information you need

All articles, events and services to a major topic are aggregated on a single page and can be filtered by subtopics and formats.

Further projects

          post(a)maltemeyer.de